Marketing Specialist

Marketing Specialist

Posted on March 17, 2025 by seoplus+
Ottawa, Ontario, Canada
Job Sector: Marketing, Advertising & PR
Term of Employment: Full-Time
Total Views: 200
Duration: 0 calendar days (1 business days)
Last Updated: 9 hours ago
Job URL: https://newworkers.ca/jobs/ontario/ottawa/564079067/marketing-specialist/
Full-Time
Application end: May 22, 2025 Shortlist
Job Description

Tasks

  • Develop all kinds of events for publicity, fundraising and information purposes
  • Develop communication strategies
  • Evaluate communication strategies and programs
  • Implement communication strategies and programs
  • Oversee the preparation of public written material
  • Prepare written material such as reports, briefs, website content
  • Provide consultation on planning and starting of new businesses.
  • Publicize activities, workshops, meetings and other events for fundraising or information purposes
  • Supervise professional and support staff and students
  • Supervise staff
  • Perform administrative tasks
  • Plan development projects
  • Recruit and hire staff
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Act as spokesperson for an organization
  • Advise clients on advertising or sales promotion strategies
  • Answer written and oral inquiries
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Co-ordinate special publicity events and promotions
  • Gather, research and prepare communications material
  • Conduct analytical marketing studies
  • Develop portfolio of marketing materials
  • Evaluate customer service and store environments
  • Conduct online marketing, E-commerce and Website promotions
  • Develop marketing strategies
  • Ensure appropriate business/commercial licenses are in place
  • Develop and implement business plans
  • Maintain and manage digital database
  • Write and edit press releases, newsletter and communications materials
  • Consult with clients after sale to provide ongoing support
  • Write and edit advertising copy
  • Prepare proposals
  • Prepare marketing plans
  • Plan, develop and implement communication strategies
  • Plan and direct advertising and marketing campaigns
  • Manage contracts for advertising or marketing strategies
  • Implement marketing activities
  • Establish marketing programs
  • Develop marketing plans
  • Develop media strategies and public relations activities
  • Develop promotional materials
  • Assess business opportunities and develop strategies
  • Identify and solicit potential clients
  • Deliver sales presentations
  • Work with on-line accounts and systems
  • Monitor and evaluate
  • Prepare reports and recommendations
  • Oversee the preparation of written material for website content
  • Implement and advertise promotional programs
  • Identify potential markets
  • Develop public relations and promotional programs
  • Develop partnerships for the campaign
  • Conduct program evaluations

Supervision

  • 3-4 people

Experience and specialization

Target audience

  • General public

Specialized scoring or arranging

  • Advertisements

Computer and technology knowledge

  • Internet of things (IoT)
  • MS Outlook
  • MS Word
  • Database management
  • Google Drive
  • LinkedIn
  • MailChimp
  • Shopify
  • MAC
  • WordPress
  • Social Media

Functional expertise

  • Public relations or communications

Type of experience

  • Sales and marketing

Area of work experience

  • Market analysis
  • Marketing
  • Marketing and sales
  • Communications and public relations

Area of specialization

  • Interactive/new media
  • Communications
  • Brand management
  • Digital media
  • Strategy

Additional information

Work conditions and physical capabilities

  • Work under pressure
  • Tight deadlines
  • Fast-paced environment
  • Attention to detail

Own tools/equipment

  • Computer
  • Internet access
  • Cellular phone

Personal suitability

  • Client focus
  • Efficient interpersonal skills
  • Excellent oral communication
  • Initiative
  • Organized
  • Team player
  • Dependability
  • Quick learner
  • Due diligence

Benefits

Health benefits

  • Dental plan
  • Health care plan
  • Paramedical services coverage
  • Vision care benefits

Other benefits

  • Other benefits
  • Paid time off (volunteering or personal days)