Marketing Manager

Job Description

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Develop communication strategies
• Direct the development and maintenance of an organization’s Internet and intranet sites
• Direct the marketing strategies of establishments
• Establish distribution networks for products and services
• Implement communication strategies and programs
• Develop promotional materials
• Market business services
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services