Digital Marketing Director

Job Description

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Develop communication strategies
• Direct the development and maintenance of an organization’s Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the team on crucial information they should gather and research
• Evaluate an organization’s Internet presence
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Oversee the preparation of written material for website content
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Develop promotional materials
• Market business services
• Write and edit press releases, newsletter and communications materials
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Maintain and manage digital database